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Real-world narratives from FemTech leaders navigating complex career challenges. Learn how our community members balance high-level technical roles with personal leadership demands.

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The latest announcements and media coverage featuring FemTech Leaders. Follow our mission as we advocate for technical excellence and supportive workplace cultures.

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Blogs

You don't need to start a business to lead—the tech world still needs your brilliance. FemTech Leaders helps you navigate industry shifts and find your unique voice in established spaces. Reclaim your path, master the change, and fuel your career with fresh energy.

Explore in-depth accounts of how we have empowered leaders and organizations to navigate high-stakes technical environments and achieve sustainable success. Our community stories highlight the power of resilience and strategic guidance.

Customer Stories
Customer Story: Lucy
Reclaiming Control in Hybrid Tech Leadership
Customer Story: Sarah
Turning an Underperforming Team Around
Customer Story: Martha – Finding Her Voice at Work

Meet Lucy. She’s had a glowing career at some of the largest tech firms in the world for over 15 years, often in senior remote roles. During COVID, the remote way of working felt natural – video calls simply replaced in‑person meetings. But when her company shifted back to an office‑first policy, everything changed.

With most of her team in the office and Lucy still remote, it became harder to run meetings, be heard in the room, and keep control of outcomes. She also couldn’t realistically be in the office 3–4 days a week and still manage her workload.

Working with FemTech Leaders, Lucy mapped out what she needed to lead well in a hybrid world. Together, we:
• Shifted key team meetings back online so everyone had equal access and clear audio.
• Introduced shared meeting roles so the whole team supported structure and follow‑through.
• Helped Lucy renegotiate her office days down to two per week, giving her focused time for team catch‑ups and planning.

By identifying and removing these barriers, Lucy stayed on track in her senior role, kept control of her meetings, and protected the balance she needed in her tech career.

Meet Sarah. A senior sales leader at one of the largest global tech firms. Sarah had been a sales leader for 4 years and inherited a challenging team in one of her four regions who were underperforming. After 4 months it was really affecting her confidence and she was worried about the impact on her strong track record. The team’s target was dragging down the regional number across the four regions and had started to impact the rest of the team’s targets and compensation. It was also damaging the status of the team and region within the company.

Sarah needed to take the lead and find a way to plan what to do with the team before engaging her HR team at work. She didn’t want to disclose the issues upfront to HR for fear of privacy and other senior managers hearing about the issues. Equally, she knew a standard PIP was not going to work.

With the help of FemTech Leaders, we helped Sarah identify the team’s role descriptions, what was missing, and then work through gaps in the methods used by the sales team and where improvements could be made. We advised treating these gaps as part of a team consultation to enable a collective team strategy to be developed and to put a positive spin on the growth of the team.

This resulted in a mindset shift to a true team rather than individual contributors, a healthier team dynamic, sales targets being achieved, and a profile raise for Sarah as the previously poor-performing team were now leading in the company league under her management.

Meet Martha. A middle manager with over 7 years in the same company. She was struggling with a new dynamic in the team with a senior executive leaving the business she felt she no longer had her best sponsor and advocat around to vouch for her work.

Another director then came in to replace the team leader and the whole vibe of the team plummeted. Not only that, but there was a lot of tension and distrust appearing on projects and tasks, a feeling of team breakdown and it now feeling like a division amongst the staff.

Martha got in touch and was really unsure how to approach the sensitive situation. She was feeling her projects were being hijacked and this was frustrating and causing her concern. FemTech leaders advised making a chronology immediately with dates and times and screen shots of emails and Teams messages where possible to show the issues and then enable her to review these and see them fully, before reacting.

Over time she was then placed at risk of redundancy, but no one else in the team was and she felt this was unusual when having experienced so many workplace issues. So with our help, we advised her to raise a grievance. This process ensured she got to voice all her concerns, a full report was provided and she secured her position. We also put her in contact with one of our employee lawyers to provide a full consultation and advice how to frame the letters and to align with the process. This gave Martha confidence in what she was facing, and the ability to have a voice to raise her concerns professionally and with legal protection at a very challenging time.

Ready to write your own story?

If you’re navigating change in tech and need a confidential space to think, we’re here to support you.

Research Hub

A curated collection of whitepapers, reports, and industry data analysis. Access deep-dive intelligence designed to support strategic decision-making in the FemTech sector.

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